Go-to-Market Pipeline for
K–12 EdTech
For founder-led EdTech startups and lean teams. Senior-led content and outbound systems that generate booked district meetings and pilot launches.
Why EdWave?
All-Senior Operators. K–12 Specialists.
No handoffs. No juniors. You work directly with senior marketers who have shipped programs inside fast-growing education companies. We design, run, and measure systems that create qualified meetings and pilot launches.
Decision-Maker Expertise. Sold to districts before? So have we.
Defined Starting Point. Fast, focused Intro Diagnostic that sets your next step.
What We Run to Generate District Pipeline
K–12 Go-to-Market Systems
Content Systems
Conversion-focused site updates, SEO audits, blog/case studies, thought leadership, and lead magnets that increase visibility and attract K–12 buyers.
Conversion & Nurture
Turning visibility into traction. Landing pages, forms/CRM, email sequences, and webinars that turn K–12 decision-maker interest into qualified meetings and pilots.
Outbound Systems
Cold email programs, deliverability, list building, and event follow-ups that create conversations with district leaders. We design sequences and scale campaigns without burning lists or damaging sender reputation.
Enablement & Proof
Assets that engender confidence and accelerate K–12 district purchase decisions. Sales decks, one-pagers, micro-case studies, short-form videos, and catalogs that help decision-makers choose you with confidence.
Analytics & Review
Clear pipeline visibility and accountability for founder-led EdTech teams. Pipeline dashboards, monthly KPI reviews, quarterly optimizations, and CRM builds that let you track and adjust lead flow across the entire lifecycle.
Senior-led, outcome-focused engagements for K–12 EdTech
- Senior-led execution; no junior handoffs
- Built for founder-led teams without in-house marketing
- Diagnose → Build → Run process with clear monthly reviews
Proven Outcomes for K-12 EdTech Success
"Peter guided us into email marketing and helped elevate our webpage placement, content strategies, and lead generation efforts. I'd recommend his help to any company looking to scale."
– Ivan Kerkoc, CEO, Esportian Education
950%
more impressions and 175% increase in web visitors, giving a K-12 Esports league stronger district visibility
66%
increase in marketing qualified leads for a STEM curriculum provider, while reducing cost per MQL by 15%
10-20%
reply rates for cold email outreach, with open rates improving by 20-25% on average for a K-12 provider
40+
events, activations, and tradeshow booths produced and 10+ EdTech industry awards supported
No prep needed.
Book a 30-Min Diagnostic
Identify your #1 K–12 growth bottleneck
Map a 14-day action plan you can execute
If it’s a fit, receive a scoped proposal within 72 hours
